Your Consio agent can run a variety of outbound campaigns, each designed to drive revenue from a different customer segment. Most brands start with one campaign and expand as they see results.
The Eight Campaign Types
1. Abandoned Cart Recovery
The most popular starting point. Your agent calls customers who added items to their cart but didn't complete checkout. With the customer's cart details visible right in the platform, your agent can address concerns, offer help, and guide them back to purchase.
Tip: Cart recovery works because the customer already chose the product. Reaching them while the cart is still fresh is what turns an abandoned checkout into a sale.
2. Reorder and Winback
Reach out to past customers who haven't purchased recently. Your agent can remind them about products they've bought before, share new arrivals, or offer a reason to come back. This works especially well for consumable products with natural reorder cycles.
3. Upsell and Cross-Sell
Contact existing customers with complementary products or upgrades. Your agent sees the customer's purchase history, so recommendations feel natural and relevant rather than scripted.
4. Seasonal Surge
Ramp up outbound calling during peak shopping periods — Black Friday, holiday season, product launches, or flash sales. Add extra agent hours or bring on a second agent to capture demand when it spikes.
5. Inbound Bottleneck Relief
When your phone lines are backed up and customers are waiting, your agent handles the overflow. This isn't a traditional "campaign" — it's making sure inbound callers always reach a real person instead of voicemail.
6. Referral Campaigns
Call existing happy customers and ask for referrals. Your agent can walk them through a referral program, share discount codes, or simply ask who else might benefit from your product.
7. Cold Outbound
Reach potential customers who haven't interacted with your brand yet. This is less common for most ecommerce brands but works well for B2B wholesale prospecting or high-ticket products where a personal touch makes a difference.
8. VIP Concierge
Provide a white-glove experience for your highest-value customers. Your agent proactively reaches out with early access to launches, personalized recommendations, and dedicated support. This builds loyalty and drives repeat purchases from your best buyers.
How Campaigns Work
Every campaign is built from a few core components:
Customer segments — pulled from your Shopify store or Klaviyo lists (e.g., "abandoned cart in the last 7 days" or "purchased 90+ days ago")
Dial attempts — how many times your agent tries to reach each customer before moving on
Execution hours — when your agent makes calls (aligned to your customers' time zones)
Voicemail drops — pre-recorded messages left when a customer doesn't pick up
Cue cards — conversation guides with openers and closers tailored to each campaign
Your agent sees the customer's full profile during every call — active cart, past orders, available discounts — so every conversation is relevant and informed.
Important: You don't need to set any of this up yourself. Our team configures your campaigns, selects segments, and builds call scripts as part of your onboarding.
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