Each store in your workspace carries its own timezone, business hours, currency and caller ID. These store-level settings decide when that store's lines ring, how its calls route, and what happens after hours — per store, in that store's own local time.

Go to Settings and open your store under Stores. The store's page shows its details at the top (website, currency, timezone, who added it), everything attached to it — phone numbers, AI agents, knowledge base, integrations — and below that, its Timezone and Business hours settings.

The currency and timezone shown in the store's header are the store's details. If the store is connected to Shopify, these come from Shopify — once connected, you change them from Shopify, not in Consio. On a store you created manually, you set them yourself.

Separately from the header, each store has a Store timezone setting. As the page puts it, it's "used for this store's business hours, callbacks and analytics." Set it to match where the store's customers are, not where your team sits — this matters most for international stores, where a US store and a UK store each need business hours in their own local time.

Turn on Use business hours for this store ("turn on if your team isn't available around the clock") and set the days and times your team answers this store's calls, day by day. The schedule always runs in the store's timezone — the page says so under the hours: "Times are in this store's timezone."

In the product's own words: "Business hours decide where this store's calls go, and when the people its phone numbers ring are expected to be available." A store's hours control three things:

Your team doesn't need per-store schedules: agents and teams can be in the routing for lines across several stores, and whether a given line rings follows that line's store hours. An agent covering a US store and a UK store naturally receives each store's calls during that store's day.

For the basics of hours-based routing, see Configuring business hours & inbound routing. For how business hours interact with outbound calling windows, see Calling hours vs. business hours.

Each store also sets its Caller ID name (CNAM) — the name that appears when you call. Some carriers and devices may not support it. Individual numbers can keep the store's default or set their own.

A brand selling in the US and Canada runs two stores. Each has its own local number, its own business hours in its own timezone, and its own catalog with local pricing. The same team answers for both — the call screen tells agents which store each call belongs to.

If you had workspace-level business hours before multi-store, they now live at the store level. Open your store's page in Settings — your hours are there, and that's where you edit them from now on. More first-checks like this one: Multi-store reporting, FAQ & troubleshooting.